Friday, February 17, 2006

Survey of New Off-Road Magazines

There are a bunch of new off-road magazines introduced to the market in the last few months. Each one is very niche focused. One of these magazines could appeal to you.

4WD Toyota Owner
4WD Toyota Owner, the independent Magazine devoted to 4WD Toyota Owners and enthusiasts worldwide, has now published their third edition. You can subscribe at www.4wdtoyotaowner.com or by sending $19.95 to 4WD Toyota Owner, 8750 Mary Ave NW #102 Seattle WA 98117. The magazine is Published 6 times a year. Jan/ Feb 2006 is the current issue. Individual magazine price is $4.99.

LRL
LRL, Land Rover Lifestyle, debut issue hit the mail boxes a few weeks ago. They introduced it at the November 2005 SEMA show with a slim teaser version. I talked to the editor last week and he is focused on wrapping up the second issue. The editorial goal is to portray the Land Rover lifestyle. The magazine is a glossy, high-end product. LRL is published bi-monthly. Cover price is $5.95.
To subscribe check out the web site at www.LRLmag.com or call 888-575-6247..

Jration
A new entrant in the Jeep arena is Jration. Their Standard Issue 1 (premier issue) is available now via their web site. They introduced the magazine at the January 2006 Off-Road Business Impact Show in Las Vegas. Most of the staff once worked for JP magazine and where in fact the creators of JP. The word I have is they felt confined after JP was sold several times. The name of the magazine (and much of the web site terminology) is taken from Jeep’s roots in the military. The magazine is a multimedia approach. The first magazine comes with a CD that contains more articles and more in-depth information. The first copy is $8.95 if you want the CD otherwise it is $4.95. If you are into Jeeps subscribe at www.jrations.com

Off-Road Business
Actually this publication has been around for more then a year perhaps more. They recently change the name from Off-Road Retail. The reason you may not have heard of it is that it is a B-to-B (Business to Business) publication. The articles are oriented to retailers, wholesalers, and manufacture that sell to the off-road market. It is a free magazine if you are a buyer for any of the above organizations. In my opinion the mezzanine is filling a big hole in the business arena. The web site is www.offroadbusinessmag.com


Tom